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Strategy Development

Design. Execute. Outperform.

Make your move with Phuel’s expert business strategy consulting, workshops, programs and facilitation.

Effective strategy requires more than just savvy business planning—it demands a holistic approach that aligns vision, people, and processes.

Phuel is a leader in strategy development, blending expertise in commercial acumen, market dynamics, and organisational transformation. Since 1998, we’ve guided organisations in navigating complex business landscapes, and we can do the same for your business.

Our strategy workshops, programs, conferences, and facilitation sharpen your competitive edge. We provide your leaders and teams with the critical thinking skills and strategic frameworks necessary to drive sustainable growth and outperform in a rapidly changing world.

Ready to shape what’s next for your business?

We can help you with:

  • Strategy workshops, training and development programs
  • Business strategy consulting
  • Facilitated strategy sessions to workshop, develop and implement your strategy
  • The 24HR Business Plan (in partnership with 24HR Business Plan)
  • Strategy development offsites and executive retreats
  • Strategy alignment and goal-setting workshops 
  • Strategic thinking simulations
  • Customised strategy development initiatives and large-scale learning programs

Our Valued Clients

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qantas logo e1743986783385
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optus logo
msd logo
macquarie logo e1743986718462
2560px meta logo
2560px ogilvy logo.svg
ebay logo
coca cola amatil logo
commonwealth bank logo
bt financial logo
coles logo
lendlease logo 2
glencore logo
anz logo
mars logo
priceline logo
suncorp logo e1743986817488
ventia logo
sunrice logo 134bacc5ff
government transport nsw logo
the star logo 1
the university of melbourne vector logo
thales group logo e1743986751756
telstra logo e1743986933784
qantas logo e1743986783385
origin logo e1743986848275
optus logo
msd logo
macquarie logo e1743986718462
2560px meta logo
2560px ogilvy logo.svg
ebay logo
coca cola amatil logo
commonwealth bank logo
bt financial logo
coles logo
lendlease logo 2
glencore logo
anz logo
mars logo
priceline logo
suncorp logo e1743986817488
ventia logo
sunrice logo 134bacc5ff
government transport nsw logo
the star logo 1
the university of melbourne vector logo
thales group logo e1743986751756
telstra logo e1743986933784
qantas logo e1743986783385
origin logo e1743986848275
optus logo
msd logo
macquarie logo e1743986718462

Featured Strategy Development Modules, Simulations and Products

Our strategy development modules, programs, and simulations offer flexible, standalone options or can be integrated into a comprehensive development strategy—all tailored to your capability and leadership frameworks to enhance strategic impact and business outcomes.

Looking for bespoke strategy development? We can work with you to design an end-to-end solution.

The 24HR Business Plan

In partnership with 24HR Business Plan, we deliver high-impact business planning and strategy workshops. Invest 24 hours. Gain three years of business growth plans.

Strategy Development Facilitation

A customised, facilitated workshop that explores the current business state and growth goals to draw out insights and develop your strategy.

Gold of the Desert Kings™ Simulation (©Eagle’s Flight)

Maximise productivity, navigate uncertainty, develop a strategic mindset and enhance team performance with this tactical, strategy-based simulation.

Panorama Culture Diagnostic

In partnership with The Culture Institute, we deliver Panorama, the world’s most innovative culture diagnostic tool to uncover deep insights that inform your strategic direction.

Culture, Strategy & Alignment

This customisable program builds on the diagnostics from the Panorama tool to identify target areas, build a framework for success and develop techniques to drive the shift.

Phuel Assessment Centres

Measure the performance of your strategy development initiatives with a virtual or face-to-face assessment centre workshop to gather quantitative and qualitative insights.

The 24HR Business Plan

In partnership with 24HR Business Plan, we deliver high-impact business planning and strategy workshops. Invest 24 hours. Gain three years of business growth plans.

Strategy Development Facilitation

A customised, facilitated workshop that explores the current business state and growth goals to draw out insights and develop your strategy.

Gold of the Desert Kings™ Simulation (©Eagle’s Flight)

Maximise productivity, navigate uncertainty, develop a strategic mindset and enhance team performance with this tactical, strategy-based simulation.

Panorama Culture Diagnostic

In partnership with The Culture Institute, we deliver Panorama, the world’s most innovative culture diagnostic tool to uncover deep insights that inform your strategic direction.

Culture, Strategy & Alignment

This customisable program builds on the diagnostics from the Panorama tool to identify target areas, build a framework for success and develop techniques to drive the shift.

Phuel Assessment Centres

Measure the performance of your strategy development initiatives with a virtual or face-to-face assessment centre workshop to gather quantitative and qualitative insights.

A partnership approach to create, execute and measure strategy

Our customised high-performing teams solutions start with your ‘why’ to:

  • Understand the status quo and identify areas for growth 
  • Co-design solutions that accelerate growth areas, unlock potential and bring your vision to life. 
  • Measure outcomes, embed learning and assess progress to ensure your solution is sustainable

Learn more about how Phuel works with you to co-create strategy solutions that get to the heart of your business challenges.

What our clients say

The Qantas Sales and Distribution team have worked with the incredible Phuel team on two strategic learning programs. Their unique ability to quickly understand the ‘problem statement’, take the time to learn about our people, and immerse themselves fully in the nuances, truly sets them apart. Louisa Warr Head of Sales Operations at Qantas

Featured Strategy Experts

Latest Strategy Insights

02 Aug 2024

Does ‘Culture Eat Strategy For Breakfast’?

Does ‘culture eat strategy for breakfast’? This famous saying, attributed to management guru Peter Drucker, is catchy, and it’s (partially) true. You can have…

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11 Jan 2018

Strategy – Learning Or Execution

What would happen if we started thinking about strategy as learning instead of execution? Would we recruit differently? Would we structure differently? Would we…

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Ready to amplify your impact?