Elevate your sales strategy, redefine your business development approach and capitalise on opportunities with Phuel.
In the current climate, your sales teams need more than great interpersonal skills to thrive. The definition of customer value has changed and today’s customers want personalised experiences and connections with brands and people they trust.
We’re experts in redefining sales strategies and approaches for the modern customer, helping you to quickly discover and leverage value creation opportunities.
Phuel’s sales training programs, sales coaching and consulting unlock potential, build capability and take your sales team to the next level. With a practical and hands-on approach, your sales team will accelerate their development to better respond to customer needs, challenges and opportunities to become a trusted adviser.
Ready to win more business?

We can help you with:
- Sales training programs and workshops
- Sales coaching and consulting
- Facilitated sales sessions to address specific challenges and motivate your team
- Sales and business planning with The 24HR Business Plan (in partnership with 24HR Business Plan)
- Sales offsites and executive retreats
- Sales simulations
- Sales conference facilitation, emcee and keynote speakers
- Customised sales development initiatives and large-scale learning programs
Featured Sales Development Modules, Simulations and Products
Our sales training solutions are designed to supercharge your sales force. From dynamic workshops to immersive simulations, each element is tailored to fit with your sales strategy—either as powerful standalone assets or as integrated parts of a comprehensive sales growth plan.
Combine your sales modules with our interpersonal skills, communication and influence, strategy, leadership, culture, team performance or innovation modules to develop a holistic development blueprint for your team.
Looking for a bespoke sales training program? We can work with you to design an end-to-end solution.
A partnership approach sales training and strategy
Our customised sales solutions start with a deep understanding of your business, sales team dynamics, customer and market to:
- Understand the status quo and identify areas for growth
- Co-design solutions that accelerate growth areas, unlock potential and bring your vision to life
- Measure outcomes, embed learning and assess progress to ensure your solution is sustainable